Bangalore’s 10-Minute Food Delivery App Divides The Internet

Ordering food online while everyone is busy with their day-to-day jobs or just wants to stay inside the comfort of their homes has been the new norm. Ever since the pandemic, the popularity of food delivery apps has spiked. Apart from technological advancements like the integration of artificial intelligence or the launch of customer-friendly features by the current top players in India, there are new startups buzzing in the food delivery industry.

One such recent startup that has spurred many debates over the internet and social media platforms is Bangalore’s food delivery app called Swish. The app promises to deliver food to customers in just 10 minutes, thus aiming to solve the traffic issues in the busy city. While delivering groceries in such a short span is already hyped up, people find the concept of delivering freshly prepared in a couple of minutes debatable.

The co-founder of Swish, Ujjwal Sukheja, along with the founder and CEO, Aniket Shah, and co-founder, Saran, shared on X about their inspiration behind the food delivery app. As per the post by Ujjwal Sukheja, “ We realised that this problem is common to many young people like us. So, for them (and us), we are building Swish. In HSR, you can get anything quickly—a dosa from a Darshini in minutes. But when it comes to online food delivery, the wait can be painfully long. We realised that this problem is common to many young people like us. So, for them (and us), we are building Swish.”

While the founders tried to address a common issue faced by thousands of people in Bangalore, the backlash from people commenting on the X thread is real. One of the major concerns was brought up by a user who commented, “ “From what I understand, this means a lot of pre-made/stored food/frozen food and exploitation of delivery drivers. No, thank you. If I am SO hungry that I need food in 10 minutes, I'll either cook or just go to a nearby convenience store/street food stall/takeout.”

While there were a few customers with positive reviews who actually tried using the app, most of the people on the internet are debating about the unnecessary and questionable time frame of delivering food to the doorsteps.