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Vodka, with its deep-rooted legacy in Russia and Poland, has traveled far and wide, carving a vibrant presence in India. While gin and whiskey ruled the colonial era, vodka remained a hidden gem, waiting for its moment. And when it arrived, it made a splash.
India’s vodka story took off in the 1990s, riding the wave of economic liberalisation that opened doors to global influences. By the 2000s, vodka was the toast of urban youth, redefining nightlife in cities across the country. Its neutral flavour and versatility transformed it into a mixologist’s dream, giving rise to cocktail staples such as the Cosmopolitan, Martini, and Screwdriver. It wasn’t just a drink—it was a vibe, seamlessly blending with juices, sodas, and fresh Indian twists.
Unlike the heavy intensity of rum or whiskey, vodka offered a lighter, more sophisticated drinking experience that resonated with India’s evolving social scene. Today, Indian vodka brands are stepping into the spotlight, crafting spirits from indegenous grains and infusing them with flavours that echo the country’s rich heritage. These homegrown vodkas are not just redefining local preferences—they’re making waves on the global stage, proving that India’s take on this classic spirit is anything but ordinary.
A Fresh Entry Into The Party Scene
A new homegrown brand that believes that there is a lot more to vodka than the way white spirits are typically enjoyed is now ready to steal the spotlight at every party. After its successful debut in Goa, ZigZag will now be available in Delhi. Perfect for those who appreciate unique flavours in their drinks, ZigZag offers four exciting options such as Lime, Orange, and Green Apple apart from the classic version, and is available in three sizes—750ml, 375ml, and 180ml, at the moment. Well, this is just the tip of the iceberg, continue to watch this space as many more exciting flavours are expected to drop soon.
What sets Zig Zag apart is its exceptional filtration process—through carbon, silver, platinum, and gold—resulting in an impeccably smooth spirit. Blending high-quality distillation with a bold, fresh perspective, its creatively crafted flavours make it perfect for any occasion, whether it’s a laid-back weekday catch-up, a lively Saturday night party, or a leisurely Sunday brunch.
Slaying It With Flavours
Flavoured vodka transforms the classic neutral drink into a vibrant canvas of taste. While the classic is loved for its purity and versatility, flavoured vodka introduces a spectrum of distinct tastes, appealing to a broader audience. Infused with fruits, herbs, spices, or even unconventional ingredients, it brings an exciting twist to the sipping experience and to cocktails.
One of the defining features of flavoured vodka is its ability to offer variety while maintaining the smoothness of the base spirit. This versatility makes it a popular choice for both seasoned enthusiasts and those new to vodka. It eliminates the need for additional mixers and whether it’s mixed into creative cocktails or served over ice, it adds depth without overpowering the palate. It is also less intimidating than its unflavoured counterpart, attracting those who might shy away from stronger spirits.
At a recently held event at The Upper HSE by Tivoli, trendsetters, influencers, and mixologists were treated to a curated cocktail menu that showcased ZigZag Vodka’s range of exciting flavours, created in collaboration with Lair (one of Asia’s 50 Best Bars) and its beverage director, Navjot Singh. Featuring entertaining acts by the Divine Feminine troupe, GNDHI, Sarthak Mudgal, and OG Shez, the event marked ZigZag Vodka’s entry into Delhi.
ZigZag’s Green Apple Vodka was paired with fresh green apple cordial, vanilla liqueur, citrus and garnished with a green apple pickle. ZigZag’s Lime Vodka was combined with citrus, kaffir lime, a spice mix and salt. Passion fruit, saffron, mint, chocolate, coffee, and even masala milk - pairings just showed how versatile ZigZag’s flavours are and how they pair beautifully with a wide range of ingredients and flavour profiles.
The new spirit is about embracing individuality and celebrating the unexpected. Designed for those who value boldness and quality, ZigZag offers a playful yet refined experience. Whether you choose the classic or pick from the flavours, this vodka gives you the thrill of charting your own unique path. With its unconventional flavours, ZigZag invites one to explore the excitement of life's twists and turns. After all, isn’t the journey most memorable when it’s anything but straight?
