Share
Mr. Ramesh Bhai C. Patel, Chairman of Vikram Tea, began his journey in 1975. Starting with just a bicycle, he embarked on his entrepreneurial journey, determined to provide superior tea and innovation to the Indian market, with the belief that “You should give the customer Rs 1.50 worth of tea experience if he pays Rs 1.” Vikram Tea still pursues the same principles to this day.
From these humble beginnings, Vikram Tea now serves 650 million cups per month in India. Additionally, with 18 sub-brands, over 160 SKUs, and a production capacity of 75 tons per shift, the company has expanded its presence across the country. Yes, you heard it right—over 160 SKUs, because we continue to believe that ‘the customer is king.’ We blend our tea according to market potential needs.
This commitment has earned us a place as one of the top 7 brands, according to Nielsen reports for December 2022-23, covering both urban and rural areas in India. Our signature products, like Vikram Kadak Dust, enjoy strong brand loyalty in many parts of Maharashtra, thanks to their superior quality and competitive price point. We source premium tea leaves from Assam and Upper Assam to ensure exceptional taste and consistency.
As we continue to grow, Vikram Tea remains a testament to tradition, quality, and a relentless pursuit of innovation in every cup. To conclude, Bhaishree leaves us with a simple yet powerful message: “We should be professional but with an Indian heart."
