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Many in the restaurant industry have taken a huge leap in the post-pandemic era, while several others have struggled to sustain. But the one trend that we all noticed was the rise of fine-dining restaurants. Keeping with the same trend, luxury fashion house Louis Vuitton recently ventured into the food and beverage space. The brand opened their first restaurant last week in the coastal town of Saint Tropez, France. It was opened at the White 1921 Hotel on Place des Lices.
The fashion giant took to twitter to make the announcement. They wrote, “A gourmet spirit. #LouisVuitton’s new restaurant with the Michelin-starred chef @Mory_Sacko_ combines a taste for design with a unique gastronomic experience. Discover more at https://restaurantsainttropez.louisvuitton.com/en/home/ #LVxMorySacko.”
The launch of the restaurant has definitely sent the brand’s followers into a frenzy, and they are left intrigued. This is the first standalone eatery that the company has opened in the French town that has been a backdrop of many shows including Emily in Paris. The announcement further revealed that Michelin-starred Chef Mory Sacko helms the kitchen, and so the restaurant too is named after it. The new restaurant, Mory Sacko at Louis Vuitton, “infuses Maison’s codes with an open space reflective of the Mediterranean,” read the statement, detailing the design of the place. Speaking of the menu, the website of the restaurant reveals that this is “where the taste of design fuses with a contemporary, gourmet spirit”. And it couldn’t have been more true.
The menu of this posh, new Louis Vuitton restaurant will see modern cuisine served with Japanese and African influences, with the culinary techniques of French gastronomy. According to its online menu, dishes like Eggplant Veggie Tacos, Chirashi, Fillet, Mediterranean spiny lobster, Shakshuka and Taiyaki are served at the luxury restaurant. One can make reservations for lunch and dinner online through their official website.
This isn’t the first time the fashion house has forayed into gastronomic space. According to a report by Vogue, it had earlier opened a café earlier in Osaka as well.
Twitter users were quick to react to the news of the luxury brand’s new restaurant. While some appreciated the move, some were intrigued as to what the experience would be like to dine at the luxury restaurant. Take a look at some reactions:
What do you have to say about Louis Vuitton’s new restaurant? Let us know.
