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Going digital is the way forward, as it’s increasingly gaining traction worldwide. After the pandemic, people have realised the convenience even more, with which one can perform certain tasks digitally on a regular basis. Contrary to popular belief, the food and beverage industry has also taken on the trend pretty quickly, with global fast food restaurant chains - such as Kentucky Fried Chicken (KFC) - jumping on the bandwagon.
Recently, the fast-food chain announced the launch of its new ‘smart restaurants’ in India. The idea behind this new initiative is to ease the entire process of eating at a KFC restaurant. From skimming through the menu and placing an order to making the payment and grabbing your tray once it’s ready, everything is going to be digitised at these outlets. The customers will now be able to place the order at the click on a button, without having to move from their table. All they’ll have to do is scan the QR code, browse the menu and place the order online. The payment process will also be completely digital and one can pay through e-wallets, net banking or credit/debit cards online.
Additionally, for placing orders, kiosks will be set up and people will be able to easily access them and make their orders. There will also be a ‘smart app’ in place, which will help the customers go through the entire process step by step, without any hassle. A person will be appointed to guide everyone and take them through the new all-digital method to avoid confusion.
Currently, the all-digital restaurants have started operating in four cities - Hyderabad, Gurgaon, Chennai, and Bengaluru. The newly-launched smart outlets will have a dedicated area for riders to wait for their order. Customer display screens will ensure that the customers have constant updates about the status of their order and know when it’s ready to be picked up. Backend operational efficiency in the kitchen will also improve with this new digitised concept.
