Bloody Mary: The History of Century-Old Brunch-Friendly Cocktail

The Bloody Mary cocktail has its roots in the evolution of hangover remedies and the creativity of bartenders throughout history. Tomato juice, known for its hydrating properties, electrolytes, and vitamin C, played a significant role in the drink's appeal as a morning-after pick-me-up. The bloody mary is a classic cocktail with a somewhat mysterious origin, believed to have been created in Paris by a bartender experimenting with the newly introduced vodka. Fernand "Pete" Petiot, its inventor, brought the drink to Manhattan's St. Regis Hotel, where it gained popularity at the King Cole Bar. In the 1930s, it was temporarily renamed the Red Snapper due to concerns about its original name being too vulgar.

A classic Bloody Mary cocktail consists of a base of tomato juice, which provides hydration, electrolytes, and vitamin C. To this, vodka is added, giving the drink a kick. The flavours are elevated with a blend of Worcestershire sauce, black pepper, hot sauce, and various spices, creating a tangy and savoury profile. The classic garnish includes a celery stalk, adding a fresh and crunchy element to the drink.

Wealthy Americans, seeking refuge from Prohibition, enjoyed Bloody Marys in Paris, where the addition of vodka transformed the Jus de Tomate into the iconic cocktail we know today. With the end of Prohibition, brunch became a leisurely indulgence, often accompanied by mixed drinks, including the Bloody Mary, which served as a cure for hangovers. 

The bloody mary's popularity as a brunch drink can be attributed to several factors. Its tomato juice base gives it a hearty quality, earning it the reputation of being a "meal in a glass." This perception makes it an acceptable choice for a morning beverage. Tomatoes, the main ingredient, contain glutamic acid, which provides a rich umami flavour. Combined with spices and seasonings, the bloody mary offers a satisfying taste and texture, surpassing other brunch options like mimosas.

Furthermore, the drink is often considered a restorative or hangover cure. This belief stems from its hearty nature and the tradition of "hair of the dog," where consuming alcohol helps alleviate the symptoms of a hangover. These factors have contributed to the bloody mary's enduring popularity and its status as an iconic brunch favourite, accessible even during air travel with the availability of commercial mixes.

Bloody Mary Beyond The Classic

However, bartenders and mixologists have experimented with different ingredients and flavour profiles, resulting in a wide array of creative twists. Variations may include additional spices, hot sauces, horseradish, pickle juice, citrus, herbs, or even unique garnishes like bacon, shrimp, or mini sliders. The Bloody Maria, made with tequila instead of vodka, is one popular alternative, while regional variations like the Red Snapper in Canada or the Michelada in Mexico have also gained recognition. The Bloody Mary's versatility has allowed it to evolve and remain a beloved brunch staple with countless possibilities for reinvention.  

One popular twist is the Green Bloody Mary, which swaps out tomato juice for fresh green vegetables like cucumber, kale, or spinach. This variation offers a refreshing and vibrant take on the drink while maintaining its signature spiciness. Another inventive variation is the Bloody Maria, which replaces vodka with tequila, infusing the cocktail with a distinct and spirited flavour.

In terms of flavour profiles, creative additions such as smoky chipotle peppers, tangy citrus fruits like grapefruit or blood orange, or even sweet and savoury elements like maple syrup and bacon can be found in unconventional Bloody Mary recipes. Some mixologists experiment with exotic spices like cumin or curry powder, adding a delightful twist to the traditional blend of Worcestershire and hot sauce. 

Garnishes play a crucial role in the presentation of a Bloody Mary, enhancing its visual appeal and adding an extra layer of flavour complexity. They serve as eye-catching adornments that make the cocktail more enticing and memorable. Examples of such garnishes include celery stalks, pickles, olives, lemon or lime wedges, cherry tomatoes, bacon strips, shrimp skewers, herb sprigs, mini sliders, or even elaborate combinations like a slider topped with a bacon-wrapped asparagus spear and a cherry tomato. These garnishes transform the Bloody Mary into a visually striking masterpiece and elevate the overall drinking experience.  

Brunch and Food Pairings:  

    Eggs Benedict: The creamy richness of Eggs Benedict, with poached eggs, Canadian bacon, and hollandaise sauce atop an English muffin, pairs exceptionally well with the bold flavours of a Bloody Mary. The savoury and buttery elements of the dish complement the spiciness of the cocktail, creating a delightful balance of flavours. 

    Avocado Toast: The creamy and buttery avocado spread on toasted bread provides a smooth and mellow counterpart to the robust flavours of a Bloody Mary. The combination offers a textural contrast, with the refreshing and healthy avocado acting as a palate cleanser between sips of the cocktail. 

    Smoked Salmon Bagel: The smoky and delicate flavours of smoked salmon harmonise beautifully with a Bloody Mary. The richness of the fish, along with the cream cheese and bagel, provides a satisfying base that contrasts with the drink's tanginess and spice, resulting in a well-rounded brunch pairing. 

    Huevos Rancheros: This Mexican-inspired dish featuring fried eggs, spicy salsa, black beans, and tortillas is an ideal companion for a Bloody Mary. The zesty flavours of the huevos rancheros complement the cocktail's savoury and tangy profile, creating a vibrant and flavourful brunch combination. 

    Chicken and Waffles: The sweet and savoury combination of crispy fried chicken and fluffy waffles creates a delightful contrast that pairs wonderfully with a Bloody Mary. The cocktail's spiciness and acidity cut through the richness of the dish, while the waffles provide a subtle sweetness that complements the overall flavour profile.

Recipe for Traditional Bloody Mary 


The future of the Bloody Mary looks promising, with mixologists continuously pushing boundaries and experimenting with new ingredients and techniques. As brunch culture continues to thrive, the Bloody Mary will remain a beloved and versatile staple, evolving to cater to changing tastes and culinary trends. Here is a classic recipe for you to try: 

Ingredients:  

    60 ml vodka 

    120 ml of tomato juice 

    15 ml of freshly squeezed lemon juice 

    1/2 teaspoon Worcestershire sauce 

    A few dashes of hot sauce (e.g., Tabasco) 

    A pinch of salt and black pepper 

    Ice cubes 

Garnishes:

Celery stalk, lemon or lime wedge, olives, and/or a pickle spear

Instructions: 

    In a mixing glass or cocktail shaker, combine vodka, tomato juice, lemon juice, Worcestershire sauce, hot sauce, salt, and black pepper. Stir gently to mix the ingredients. 

    Fill another glass or cocktail shaker with ice cubes. 

    Pour the mixture over the ice and shake well until thoroughly chilled (around 15–20 seconds). 

    Strain the mixture into a tall glass filled with ice cubes. 

    Garnish the drink with a celery stalk, a lemon or lime wedge, olives, and/or a pickle spear. 

    Optionally, you can add more hot sauce or seasonings according to your taste preferences. 

    Stir gently before sipping, and enjoy your classic Bloody Mary! 

    Note: Feel free to adjust the proportions of the ingredients based on your personal preference for spiciness, tanginess, or overall flavour. The classic Bloody Mary is highly customizable, so don't hesitate to experiment and make it your own. Cheers!