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Unhealthy dietary habits that result in further health deterioration , seem to be on the increase which makes it even more critical to undertake a radical shift in our diet patterns. As part of its Eat Right India effort, the Food Safety and Standards Authority of India (FSSAI) has started the "AAJ SE THODA KAM" campaign. The goal of this plan is to push people to slowly cut back on their bad eating habits.
In order to shift to healthy diets from significant modifications to smaller adjustments on a regular basis, it encourages healthy eating in the long term. This plan will aid in dealing with the growing worry about too much fat, sugar and salt used in an Indian meal which is bad for health and causes many non-communicable illnesses. Modest but creative changes in the overall eating pattern to achieve desirable health targets among women, children, and target population in general is the main objective of FSSAI.
Objectives Of The Campaign
Promoting Healthy Eating
The "AAJ SE THODA KAM" campaign's dedication to encourage better eating practices is at its heart. The campaign aims to limit the excessive intake of sugar, salt, and fat found in most fast food and processed meals, as well as in the diet. This desire is becoming more and more prevalent. The solution is intended to encourage looking after one's health even by making little efforts, say switching from fried vegetables to steamed ones or reducing sugar intake in tea. Every little effort made individually, becomes even more effective together with other efforts that are gradually combined to produce a favourable outcome on people's lives.
“Dr Anoop Misra from Fortis Centre for Diabetes, Obesity and Cholesterol (C-DOC), says: If the quantity of sugar, salt and fat is reduced in our food, more than half the health problems will be solved.”
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Educational Awareness
Teaching the public about the risks of consuming too much fat, sugar, and salt is the key component of the program. The FSSAI has made a complete learning guide using pictures, clips, and easy to read guides that show how some things affect health. The campaign shares this info through many media channels, social media sites, and local help programs making sure it gets to a big group of people from different ages and money levels.
Strategies For Implementation
Practical Tips For Slow Reduction
Understanding that making a huge change might be difficult, the "AAJ SE THODA KAM" campaign offers helpful, doable advice for cutting back on fat, sugar, and salt in everyday meals. Simple substitutes like choosing whole fruits over sugary treats, using herbs and spices instead of salt for flavouring, and going for healthier cooking techniques like grilling or steaming rather than deep-frying are a few examples of these. The ad highlights how slow little changes over time can have a big impact on one's health.
Engagement Within Community
Participation from the community is necessary for the "AAJ SE THODA KAM" campaign to succeed. The FSSAI organises events, seminars and workshops along with the channel partners such as health clubs, local businesses,colleges and schools for spreading awareness. These often include fun meetings that get the people in real-life, active learning, food talks, and cooking shows. This kind of direct taking part pushes everyone to work͏ together to cut down on bad eating while making them feel like they own their health and food choices.
Collaboration With Food Industry
FSSAI acknowledges that everyone involved in the food industry must work together to bring about long-lasting change. Food Safety has a power in this matter with food makers, eat places, and street sellers to cut down salt, sugar and fat in ingredients and meals by changing them. This group plan makes sure that shoppers have easy access to healthy picks which helps them follow the tips of the campaign.
Utilising Digital Platforms
Using digital media to promote the campaign is both essential and beneficial in the age of technology. In order to capture more audience niche, the FSSAI incorporates digital marketing strategies and social media campaigns. Infect healthy eating trends are made viral by encouraging people to participate by infographics, and videos, doing quizzes, or taking challenges. Using technology, since many people are always online, enables the campaign to connect with young people and encourage conversations on dietary choices. Online sites help people share their own tales of how they manage eating habits, which builds a fun group focused on health.
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In addition to promoting restaurants, food producers, and shops, the regulator's Eat Right Movement has released an advertisement starring Rajkummar Rao, a Bollywood actor- “aaj se thoda kam”. It has also been advertised on television, social media, and movie theater or even during the movie to help keep the discussion alive.
With the promotion of small changes in community and technology involvement, the campaign gives people the power to take control of their health. FSSAI sets up a ground for a fit future of India by spreading the word, teaching the public, and urging group work. It shows that even tiny shifts can make a huge difference to one’s health. More and more people taking on this way of thinking will help an impact on homes and groups, building a culture of wellness that puts focus on health an͏d food.
