New Report Says People Would Choose Chocolate Over Social Media

If you’ve ever wished to understand your snacking needs better, a new report committed to studying snacking all over the world may make things easier for you! The 2023 State of Snacking global consumer trends study, conducted by Mondelez International in partnership with The Harris Poll has revealed a few essential patterns which sheds light on how the world approaches snacking. 

The company surveyed over 3,600 adults across 12 countries. While 75% of people reported that they consume snacks during a special moment or time of the day, another find was of particular importance. The report says that globally, 57% agreed with the phrase "I would rather give up social media for a month than chocolate"!

While social media has been shown to affect mental, emotional and physical wellness and also cause stress, anxiety and some other serious mental disorders, chocolate has long been identified as a mood enhancer. Chocolate contains phenylethylamine, a chemical that is associated with the release of endorphins in the brain. Endorphins are neurotransmitters that promote feelings of pleasure and well-being, often leading to an improved mood.

Chocolate also contains serotonin precursors, including tryptophan. Serotonin is a neurotransmitter known for its role in regulating mood, appetite, and sleep. Consuming chocolate may indirectly contribute to serotonin production, which can help improve mood and reduce feelings of stress or anxiety.

However, the report also shed light on social media’s impact on the sales of snacks and chocolate. In fact, 52% of the people surveyed agree that it would be amazing to have an “instant buy” button for all the snacks they discover on social media. 

“Consumers agree that when savored and enjoyed mindfully, chocolate can be enjoyed as a part of a balanced lifestyle. That sentiment appears to be strong among those in Europe, the Middle East and Africa, with 63% of consumers in those regions enjoying chocolate on a weekly basis,” said Dirk Van de Pu, Chairman and CEO of Mondelēz International.

“Over half of consumers surveyed would rather give up social media for a month than chocolate. Overall, our data reflects a broader desire for snacks that help support both physical and mental well-being, without compromising taste or enjoyment,” he added.

The love for chocolate has only grown stronger globally and the rise in artisanal options and mindful curations are a big reason. 73% of global consumers surveyed shared that chocolate possesses the ability to “turn an ordinary moment into something extraordinary.”