Share
It’s not just you, most Indians would rather practise mindful indulgence rather than giving away their go-to snacks altogether. Mondelēz International recently announced its fifth global consumer trends study, named the State of Snacking report and this edition of the report delves into the key themes such as mindful indulgence, curated snacking experiences, and purpose-driven consumption.
This report, created in collaboration with The Harris Poll, is based on a study that has consistently tracked the attitudes and behaviours of thousands of consumers across 12 countries, revealing a clear trend of consumers favouring snacks over traditional meals.
This year, the concept of mindful indulgence stood out, with 82% of Indian consumers reporting that they enjoy their snacks more when eaten mindfully. Portion control emerged as a significant factor, with 79% of Indians sharing that they prefer smaller portions of indulgent snacks rather than larger servings of low-fat alternatives.
Moreover, the study found that 71% of Indian consumers would choose to give up social media for a month rather than give up chocolate. Moreover, 80% of Indians passionately agree that savouring chocolate is like taking a mini vacation for the senses, declaring it as good for the soul.
Nitin Saini, vice president, of marketing, at Mondelez India, said, “What’s truly intriguing is consumers are seeking snacks that align with their values and offer delightful experiences, savouring snacks that are consumed mindfully with controlled portions but without compromise on the taste."
"As we witness this cultural shift towards more purposeful snacking, Mondelez India is dedicated to innovating the portfolio to meet these evolving preferences. We’re excited to continue our journey of snacking innovation, creating memorable experiences with every bite.”
