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Organic and natural foods are preferred for their values, such as supporting environmentally sustainable farming practices, reducing exposure to synthetic pesticides and chemicals, and promoting animal welfare in organic livestock production. For those with health concerns or dietary preferences, organic and natural foods may be a better choice. The most amazing part? Choosing organic foods can be seen as a way to support environmentally friendly farming practices, which may reduce soil and water pollution and conserve natural resources.
Urbana Superfoods is one such organization that has been working with the same objective of delivering natural and organic foods to the people. A bootstrap startup, Urbana Superfoods is a first-generation brand in the food business. From a family of highly educated members, its founder Bharat Budhiraja is a Mechanical engineer and double Master from one of the best universities in the US. Being a foodie, he was always fond of trying his hand in the kitchen; his University friends looked forward to his weekend dinners! This passion steered Bharat towards setting up his own food-related company called Urbana Superfoods.
Urbana Superfoods has made “Quality, Purity, and Natural” its business ethos, and this resonates well with the brand logo. They believe in the #Better-For-You concept and use no preservatives and no enhancers for taste, colour, or longevity. They use best quality ingredients from well-researched sources - ingredients that we use are either grown by us or sourced directly from farmers who follow strict no-chemical policies. All Urbana products are in their virgin form assuring purity. Therefore, the brand Urbana Superfoods stands for Superfoods for Super You from Super Us.
Urbana Superfoods has a small dairy in the hills of Uttarakhand, near Ranikhet, managed by a local elderly couple who themselves are completely invested in working with locals to improve their livelihood. Milk is collected from small farmers who keep cows and buffaloes that forage on the slopes full of wild herbs and plants adding to the nutrient value of the milk. Their cow milk is certified A2. Did you know that Urbana does not blend cow and buffalo milk and produces 100% only cow or buffalo ghee for its customers?
Moreover, ghee production is a daily activity customers can be assured of the freshness of the same. For all other food items, Urbana Superfoods has its own processing facility and kitchen in Delhi. Urbana’s staff is well-trained to follow the rules set up to ensure quality. Everything is processed in small batches thus ensuring only fresh products reach their customers. Regular quality audits ensure full compliance with company principles. Their products right from barley grass powder, and kale powder to pantry essentials like turmeric powder, mustard oil, sesame oil, buffalo ghee, cow ghee, and munsiyari rajma, every single product screams organic and natural. Urbana Superfoods also has raw chewables with so many interesting flavours. Isn’t it amazing?
Let us take you through 5 reasons why you must go for organic and natural foods ALWAYS!
Less Exposure to Pesticides and Chemicals
Organic foods are grown without the use of any synthetic pesticides and fertilizers. This can reduce your exposure to potentially harmful chemicals, which may have adverse health effects. Choosing organic foods like one in Urbana Superfoods can help you avoid these chemical residues in your food.
Has Better Nutrient Content
Some studies suggest that organic foods may have higher nutrient levels compared to conventionally grown foods. Organic products may contain more antioxidants and certain vitamins and minerals.
Environmentally Friendly
Organic farming practices often prioritize sustainability and environmental conservation. They typically use methods that promote soil health, reduce pollution, and conserve water resources.
Reduced Antibiotic and Hormone Use
As per some experts, the use of antibiotics and synthetic growth hormones is restricted in organic livestock farming. This can help reduce the risk of antibiotic resistance and minimize exposure to these substances in meat and dairy products.
Ensures Better Taste and Quality
A lot of people find that organic foods have a more robust and natural flavor. The absence of artificial preservatives and additives can enhance the taste and overall quality of organic products.
