World Nutella Day: History And Evolution Of Nutella

By Rainita Ray

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Every year 5 February observes World Nutella Day. It was started in 2007 by American blogger Sara Rosso. It has turned into a popular global event. Let's explore more about Nutella!

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Nutella gets its name by combining the English word nut, referring to the presence of hazelnut with Ella, a postfix of positivity.   

Decoding The Name

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Pietro Ferrero, a bakery owner in Alba, is said to create the initial form as a solid block called Pasta Gianduja. It was to meet the scarcity of chocolate during World War II.

Pietro Ferrero The Inventor

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Later in the early '50s, Ferrero introduced Supercrema Gianduja, a creamy variation of the original chunk form. It was further improvised by his son Michele Ferrero

Improvisation

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SuperCrema was the original name of Nutella. Fine-tuning the recipe resulted in the inaugural jar of hazelnut and cocoa cream. Officially, Nutella was born.

Original Name SuperCrema

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In 1964, the very-first Nutella jar was made at the Alba facility. It took a couple of years to reach the French market. In 1978, the brand opened its first  factory in Australia, stepping out of Europe.

Official Debut & Expansion

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The first Nutella restaurant debuted in Chicago's Magnificent Mile in 2017. Fans can have a one-of-a-kind experience by selecting tasty delicacies from a diverse menu.

First Nutella Cafe

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The official site mentions 7 ingredients to make Nutella and says they are uniform worldwide. The list includes sugar, palm oil, hazelnuts, milk, cocoa, lecithin and vanillin.

Ingredients Of Nutella

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To celebrate it, one can prepare recipes with Nutella, host parties with these treats, share their Nutella experiences, make art or compose prose or poetries dedicated to this popular spread.

Celebrating This Day

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