Here is good news for the aficionados of the chocolaty, creamy, decadent and sweet Nutella. There is a dedicated date explicitly to celebrate it. Every year, 5 February marks World Nutella Day. Fans of the well-known spread from all over the world share appreciation notes, recipes, and photos expressing their devotion. Sara Rosso, a blogger and lover of Nutella, created World Nutella Day, which was first celebrated in 2007. Ferrero, the producer of this treasured spread, chooses one Nutella devotee to lead the festivities each year.

One can imagine how popular this spread is. Here is the answer for the unversed who might be wondering what Nutella is. It is a famous hazelnut and cocoa-flavoured spread.

What is World Nutella Day?

The founder of this day, American blogger Sara was an ardent fan of Nutella. She thought this spread deserved a worldwide celebration day. Her idea was an instant hit among millions of Nutella lovers worldwide. What started as a small initiative on 5 February 2007 became a rage. However, the chronicle didn't conclude there. For World Nutella Day to continue and develop for years to come, Sara transferred it to Ferrero in 2015.

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How to celebrate World Nutella Day?

There are 10 recommended ways to celebrate this day on Nutella's official site. The fans can compose poetry, click and share images of their beloved Nutella, flip a pancake and place the spread on top of it, devise a recipe with it, and try to blend an original flavour. The patrons can also send or give this popular spread to their loved ones, share the accounts of their first experience with it, celebrate the chocolaty spread with a mini food party and, most importantly, debut Nutella to someone who has yet to try it. 

A delicious serving of Nutella, Image Source: nutella.com

The inspiring evolution

The product was first made available in Italy in 1964 and became a favourite everywhere. The company's founder's son produced the first-ever jar of Nutella, a novel hazelnut cream. Nutella debuted in Australia in 1978, opening its first plant outside of Europe in Sydney. To partake in the largest continental breakfast ever, approximately 28,000 Nutella fans gathered in Gelsenkirchen, Germany, in 2005. The popular hazelnut-cocoa spread celebrated its 50th anniversary in 2014 by conducting events in ten countries worldwide. In 2017, the first Nutella Cafe opened on Chicago's Magnificent Mile.

Some interesting facts and trivia:

  • One Nutella jar was sold worldwide every 2.5 seconds at the beginning of 2015.
  • The amount of Nutella produced in 2013 could circle the globe 1.8 times. 60 million jars of Nutella are consumed in Italy annually.
  • There are 7 ingredients that make the original recipe

How are you going to celebrate World Nutella Day this year? Take inspiration from the ten things suggested by this beloved spread.