India is known for its vibrant and colourful street food scenes. From delectable sev puris to piping hot pav bhajji to scrumptious frank rolls, Indian street food is diverse and varied. However, one of the most universally beloved Indian street foods is the sandwich. The popularity of this dish is probably because of its versatility. Street food vendors today do a commendable job of offering a range of sandwich options, including sada sandwich, maggi sandwich, pizza sandwich, and even chocolate sandwich! There are some zany sandwich options.
Despite all these eclectic sandwich options, the cheese masala toast sandwich remains a beloved street food classic. In fact, a video uploaded by a handle titled “Street Food” on YouTube, boasting 1.91 million subscribers, recently went viral. This video, which showcases how to make a cheese masala toast sandwich, has over an astonishing 14 million views and nearly 8000 comments. Several comments marvel at the extraordinary amounts of butter used in the preparation of the sandwich while others attempt to replicate this sandwich recipe with mixed results. This video and its high engagement rate are proof that the craze for the Indian street style cheese masala toast sandwich isn’t waning anytime soon. So, what exactly makes this video so special? Let’s find out.
For starters, the sights, sounds, and colours of the video combine to form a lovely visual spectacle for viewers. The sandwich-making is also demonstrated in a simple and no-fuss manner. The video begins with the sandwich maker spreading generous helpings of butter and green coriander chutney on two slices of white bread. Subsequently, lots of cheese is grated on to the sandwich and a reddish potato mixture, which forms the masala aspect of the sandwich, is added on top of the cheese. Then come the vegetables. The maker expertly slices a tomato, an onion, and a green capsicum, and adds these to the sandwich. Another layer of cheese is grated onto the sandwich, and lastly, some chaat powder is sprinkled on the concoction to give it some flair.
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Once all the ingredients have been satisfactorily assembled, the sandwich is toasted on a burner or a “tawa” for about 30 seconds or so, till it assumes a crisp and golden-brown texture. The sandwich maker adds the final touches to his masterpiece by slicing the sandwich into six tiny pieces and smattering them with final layers of butter and cheese respectively. And just like that, the scrumptious and delicious cheese masala toast sandwich is ready to enjoy and savour. As the recipe and method for creating this sandwich are relatively simple, attempt to recreate this recipe at home. Who knows, perhaps your video may go viral one day as well!