In recent years, beer has gained significant acceptance across India. No longer seen as a niche drink, it has emerged as the preferred choice for many. Whether at a social gathering, during festivals, or while relaxing at home, beer has found its place in Indian culture. According to a 2023 report by Statista, beer is India’s most popular alcoholic beverage, with 32% of urban consumers citing it as their favourite.
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Drinking beer is not just limited to social occasions. Many enjoy sipping on their favourite brew while relaxing alone or unwinding after a long day. Beer adds charm to parties, celebrations, and even quiet evenings at home. With several Indian brands gaining prominence, it has become easier to find a beer suited to individual preferences, whether one prefers a strong lager or a light craft brew. Below are the top six beer brands that dominate the Indian market today.
Top 6 India’s Most Demanding Beer Brands
Kingfisher
Kingfisher is India’s most recognised beer brand, produced by United Breweries and available in over 60 countries. Acquired by the Heineken Group in 2021, Kingfisher has continued to grow. The brand is synonymous with a refreshing and balanced taste that caters to the Indian palate. Kingfisher’s new product, Queenfisher, boosted company shares by 0.47% on its launch day. The brand has reported a 20% rise in revenue in 2024, showcasing its dominance in the market.
Price Starting From: ₹85 (Price may vary in different states)
Bad Monkey
Founded in 2018, Bad Monkey has quickly established itself in India’s competitive beer market. Starting with a modest production of 100,000 bottles, it now produces over 600,000 bottles annually. The brand has Punjab, Jharkhand, and Uttar Pradesh breweries. Bad Monkey, known for its unique flavours and packaging. To meet consumer demand, brand manager Divyya Srivastava aims to boost production capacity.
Price Starting From: ₹130 (Price may vary in different states)
Hunter
Hunter is another Indian beer brand that has achieved remarkable success. Owned by SOM Distilleries & Breweries Ltd, it has sold over 20 million cases and witnessed a 50% year-on-year growth. Hunter is popular with premium beer drinkers. Intekhab Aslam, the company's head of consumer marketing, thinks premium beers in India will succeed. Quality and innovation keep Hunter competitive in the industry.
Price Starting From: ₹150 (Price may vary in different states)
Bee Young
Bee Young is a relatively new entrant, launched by Kimaya Himalayan Beverages in 2019. Despite its short time in the market, the brand sold over 150,000 cases in its first six months. In 2024, the company is set to increase production to meet the summer demand. Known for its youthful appeal and vibrant branding, Bee Young has become a favourite among younger consumers. Its rapid growth is a testament to the growing demand for innovative beers in India.
Price Starting From: ₹130 (Price may vary in different states)
Bira 91
Bira 91 is known for its innovative flavours and bold approach to brewing. The brand offers a variety of flavoured beers, including coffee stout and mango wheat beer, alongside more traditional options. Bira 91 has sold over 27 million cases and is in 24 countries. Its parent company, B9 Beverages, wants to raise Rs 400 crore to expand its reach further. Bira 91’s focus on flavour and variety sets it apart in the Indian beer market.
Price Starting From: ₹170 (Price may vary in different states)
Simba
Simba has made a name for itself in India’s premium beer segment. Launched in 2016, Simba focuses on small-batch brewing to ensure quality. The brand offers a range of beers, including stout, wit, lager, and strong varieties. Simba has captured 40% of India's premium craft beer market and plans to expand to 22 states. The founders, Ishwaraj Singh Bhatia and Prabhtej Singh Bhatia, are dedicated to maintaining Simba’s high standards as the brand grows.
Price Starting From: ₹140 (Price may vary in different states)
Beer’s increasing popularity in India has paved the way for several brands to thrive. From Kingfisher’s global presence to Simba’s focus on premium craft beers, each brand brings something unique to the table. With the market showing no signs of slowing down, these top six brands will likely continue to dominate and evolve with changing consumer preferences. As the beer industry in India grows, the competition among brands will only fuel further innovation and diversity in the market.