Felu Modak is an iconic shop for sweet lovers across Bengal, has a legacy that spans over 175 years. This sweet shop in Rishra, Hooghly, has served the sweet tooths of many people—from regular folks to famous people like Mahatma Gandhi and Rabindranath Tagore—and even current leaders like West Bengal Chief Minister Mamata Banerjee. This long-standing sweets business reflects Bengal's rich cultural and gastronomic heritage.
Video Credit: YouTube | Debasish Travel Video
The journey of Felu Modak began in the 19th century when its founder, Felu Charan De, started a small shop on GT Road. His passion for sweet making, combined with a desire to create innovative flavours, laid the foundation for what would become an iconic establishment. Known for its purity and high-quality ingredients, Felu Modak quickly earned a reputation in Southern Bengal and beyond. The sixth generation of the Modak family runs the shop now, which combines heritage with modern methods.
A Glimpse Into the History Of Felu Modak
Image Credit: felumodak.com
Founded over 175 years ago, Felu Modak's history is rich and significant. Felu Charan De, the founder, was driven by a passion for creating sweets that catered to both taste and health. He introduced sweets and modified them based on user input. His son Nandalal Moira continued this legacy, boosting the shop's repute. The shop grew throughout succeeding generations, earning local and international recognition. What started as a modest business has now grown into a symbol of Bengal's sweet heritage.
What To Order At Felu Modak
Felu Modak's menu is a delightful mix of traditional and innovative sweets. Coconut-based sugar-free sweets are especially popular and cater to those with dietary concerns. Other must-try items include the Rabri, Chhena Murki, Sankh Sandesh, and the mouth-watering Singaras. The Rabri, in particular, is a favourite among NRIs, many of whom make it a point to visit the shop whenever they are in town. For those looking for seasonal delicacies, the Mango Rabri and Mohini Sandesh (with mango or chocolate fillings) are highly recommended.
Why Felu Modak Is Famous
Image Credit: felumodak.com
The fame of Felu Modak can be attributed to its dedication to quality and innovation. The use of special ghee and minimal sugar ensures that the sweets are not only delicious but also mindful of the health concerns of their customers. The shop's Rabri, made using a specialised machine, has gained legendary status, with people travelling far and wide to taste it. The shop’s association with public figures like Sri Ramakrishna Paramhansa and Atal Behari Vajpayee has further cemented its reputation. Felu Modak's sweets impress visitors with their unique flavours and impeccable quality.
Tips For Visiting Felu Modak
For those planning a visit, it’s advisable to arrive early to avoid the long queues, especially during festive seasons. The shop tends to get busy, with many locals and tourists flocking to buy their favourite sweets. If you're planning to purchase a large order, it’s recommended to place it in advance, as some sweets, like the sweet tatwa for marriages, need to be pre-ordered.
Price For Two
Image Credit: felumodak.com
Felu Modak offers a variety of sweets at reasonable prices. For a couple, the cost of enjoying a selection of the shop’s most popular items, such as Rabri, Singaras, and a few seasonal sweets, would typically range from ₹200 to ₹300. However, special orders such as the chhana rice platter for weddings can be priced significantly higher, around ₹3000.
Felu Modak has embraced modern technology, using automated machines to ensure product consistency and quality. The shop has also started exporting sweets, allowing fans from different parts of the world to enjoy their delicacies. Despite these advancements, the essence of Felu Modak remains rooted in tradition, with every generation carrying forward the principles of taste and quality.
Felu Modak’s legacy continues to thrive, blending tradition with modern innovation. This iconic sweet shop, with its wide array of offerings, holds a special place in the hearts of its patrons. Whether it's the legendary Rabri or the delightful sugar-free sweets, Felu Modak promises an unforgettable experience for every visitor.