If you like espresso martini, you might just fall in love with this trending new collaboration which got everyone talking. The FILTR Martini is an exceptional creation born from a collaboration with Subko, a popular name in the Indian coffee industry. This ready-to-drink cocktail aims to redefine the classic martini by infusing the essence of South Indian filter coffee into the mix.
Paying homage to the beloved Kaapi culture found in Udupi darshinis, where crafting the perfect filter coffee is an art, the FILTR Martini embodies the precise methods and cherished traditions of South India—right down to the meticulous measurement of froth height and pour technique.
At its core, this cocktail begins with a classic Espresso Martini base but introduces a flavorful twist that promises to awaken the senses. Combining speciality coffee and Stranger & Sons gin, the FILTR Martini distinguishes itself through this unique blend.
"We’ve always been serious about cocktails, our past innovations have been testaments of the same. In a world where the classic Espresso Martini has become predictable, we're breaking the mold and taking inspiration from the coveted and humble Filter coffee - a staple in Udupi Darshinis, and elevating the classic cocktail to its deserved pedestal. Our fascination with Subko’s diverse selection of Indian-grown coffee led us to craft a ready-to-drink cocktail experience like no other—one that stands as the best you’ll find,” said Rahul Mehra, CEO and Co-Founder of Third Eye Distillery.
"We have been quite elated to have the privilege of transforming and coalescing 3 worlds together with the 'Filtr' project. Alongside the illustrious Stranger & Sons team we have been able to work on a meticulously sourced and roasted speciality coffee endeavour combined with a traditional South Indian filter coffee avatar and the best in class craft gin distilling. All of that has been enveloped and wrapped around a testament to the Subcontinent and its provenance. We feel this bottle is a beautiful testament to how craft can be expressed through both coffee and spirits simultaneously," added Rahul Reddy, Founder, Subko Coffee.
The FILTR Martini is currently available for purchase in Goa and Maharashtra, with plans to expand to Bangalore and Gurgaon soon. This cocktail is the second product in Stranger & Sons' 'Incahoots Series,' following the successful launch of Perry Road Peru—India's first ready-to-drink cocktail, developed in partnership with The Bombay Canteen.
Perry Road Peru’s initial release was met with positive reception both within India and abroad, prompting Stranger & Sons to continue producing small batches to satisfy the ongoing demand from consumers.