It’s that time of the year when all bars across the world are raising a toast to the iconic red Negroni cocktail and drinking for a good cause. It’s World Negroni Week! A global celebration to show appreciation for this iconic cocktail. Traditionally made with gin, vermouth and Campari, Negroni is a bright red classic cocktail, infused with intense flavors, Negroni was first created around 1919 in Florence, Italy, at Caffe Rivoire. It all started when Count Camillo Negroni used to ask for his favourite drink which was the Americano (equal parts sweet vermouth, Campari and soda water) stronger and once just to try something else the bartender replaced soda water with gin, and the Negroni was born!

This World Negroni Week, Beam Suntory is raising a toast to this popular drink by bringing its portfolio of two premium gins - the quintessential London Dry Gin - Sipsmith and its Japanese Craft Gin - Roku.

Hot Negroni


This sublime twist is a classic and a wonderfully warming and herbaceous sip.

 Ingredients Required:

•    25ml Sipsmith London Dry Gin

•    25ml Campari

•    25ml sweet vermouth

•    Red berry tea

•    Dehydrated orange (optional)

 Method: Pour the first three ingredients into a mug and stir. Top with hot red berry tea. Garnish with a dehydrated orange or a fresh orange slice

 Glassware: Tea Cup

Garnish: Dehydrated orange or a fresh orange slice

Negroni – Sipsmith

Bracingly bitter, herbaceously complex — yet still refreshing, this Negroni recipe will soothe your palette 

 Ingredients Required:

•    25ml Sipsmith London Dry Gin

•    25ml sweet vermouth

•    25ml Campari

•    orange twist (to garnish)

•    cloves, to garnish (optional)

 Method: 

Fill a mixing glass with ice. Add all the ingredients to the mixing glass and stir 20-25 times. Strain into an ice-filled Rocks glass. Garnish with an orange twist, studded with cloves

 Glassware: Rocks glass

Garnish: orange twist, cloves

Japanese Negroni 

Ingredients Required:

•    30ml Roku Gin

•    15ml Umeshu

•    15ml Campari

Method: Build in glass over a large ice cube.

Glassware:  Old Fashioned / Roc

Garnish: Orange twist

Roku Negroni


Ingredients Required:

•    50ml Roku Gin

•    10ml Bitter liquor  

•    10ml Vermouth  

•    10ml Sakura cordial

 Method: Combine and stir. Garnish with an orange peel

 Glassware:  Old Fashioned / Rocks

Garnish: Orange peel